First and foremost, apologies to Mark and everyone else who thought the Mass Behavior presentation was based on my own ideas - it was definitely NOT my intention not to acknowledge and give Mark full credit for his wonderful book in a more prominent manner. Even though I’ve made that fact clear during the actual presentation delivery, I don’t feel I gave Mark enough credit in the actual slides posted online, and thus have decided to remove them from Slideshare. Mark and I have been in contact, and everything is cool!
Second, I will be writing another post over the weekend to summarize some of the additional discussions and ideas that have arisen over the past few days, and gladly look forward to your comments then!

Posted In: Customer Insight, Marketing