Jul 23

The Relationship Between Consumption and Self

Here’s a thought of the day courtesy of Rob Walker, from Buying In:

“It’s easy to move from surrounding yourself with what you are to surrounding yourself to what you wish you were…. Problems arise when people use material goals and material experiences not to reflect who they are, but to construct who they are…. Not to reflect a self, but to build a self…. You are only what you surround yourself with? No. You surround yourself only with who you are.”

Posted In: Customer Insight

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About

Audrey Carr is Director, Digital Strategy at Leo Burnett/Arc Worldwide in Toronto. This is her personal blog discussing all topics related to creating and managing customer experiences: business & design, branding, marketing, customer insight and strategic planning.

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On The Bookshelf

  • Brand Hijack
  • X-Teams
  • Niche Envy
  • A Masterclass in Brand Planning
  • Executing Your Strategy

See complete reading list on Listal